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Audio Script

Woman: With falling sales, I really think we need to spend more on advertising.

Man: But more ad time does not necessarily mean more sales. In tough times like these, we need to be very cautious about spending.

Woman: I see your point but we can't increase sales unless we get the word out about our products.

Man: That may be true, but wasting money is just as bad as not earning it.

Quiz Answers
Answer key for Question #44, Question #45, Question #46.

Woman: With falling sales, I really think we need to spend more on advertising.

Man: But more ad time does not necessarily mean more sales. In tough times like these, we need to be very cautious about spending.

Woman: I see your point but we can't increase sales unless we get the word out about our products.

Man: That may be true, but wasting money is just as bad as not earning it.

Words and Phrases

falling sales: decreasing sales = less revenue/money

Most stores have falling sales after the holiday season.

in tough times: in a poor economy, in a bad economy

It is hard to get a job in tough times.

get the word out: to promote or advertise something

Bob: We need to get the word out about the party.
Ann: Yeah, I hope lots of people can come.

 
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